Irina K.

ФрілансериIrina K

Латвія Рига, Латвія
3 роки тому
Вільний для роботи Вільний для роботи
на сервісі 3 роки

Спеціалізація

Контекстна реклама
826 місце з 1740
Рерайтинг
1283 місце з 4808
Позиція в загальному рейтингу 33
  29694 місце з 214996

Резюме

Irina Kozlova

E-mail: kozlovairinaonline@gmail.com

Tel.: +371 25346225

Skype: Kozlova_irinka

Employment History

June 2013 – January 2014

Wonderbar Digital Agency (wonderbar.kz) – Online Advertising Digital Agency, Almaty Kazakhstan

Online Marketing Manager

Duties Included:

All duties dealing with advertising companies of clients of the agency Wonderbar.

  • Managing online brand and product campaigns to raise brand awareness.
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Responsibility for planning and budgetary control of all digital marketing compaigns.
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC and unique site platforms(e.g. Google Adwords, Yandex.Direct, Admitad.ru, vk.com, facebook.com etc.)
  • Develop and maintain regularly-scheduled global digital marketing performance dashboards, KPIs and metrics, and deliver actionable insights across all regions (Google Analytics, Yandex.Metrika, Google DoubleClick Statistics Panel).
  • With the rest of the Marketing Communications team Write informative and effective search engine optimised content for the website, banners and landing pages.
  • Collect and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
  • Managing the redesign of the company website. Leverage KPIs and A/B testing to improve the usability, design, and conversion of the company website/banners.
  • Managing the design of the advertising company’s banners. Leverage KPIs and A/B testing to improve the usability, design, and conversion of banners.
  • Managing the design of the advertising company landing pages. Leverage KPIs and A/B testing to improve the usability, design, and conversion of landing pages.
  • Using the CRM (bitrix24.ru and site admin panel) to maximise online marketing opportunities.


February 2013 – June 2013

DirectPR http://direct-pr.kz/bureau of telecommunication and digital communication, Almaty Kazakhstan

PROJECT Online Marketing Manager.

Projects: newsroom.kz, direct-pr.kz, prashkevich.com, ypa.kz

Duties Included:

  • Managing online brand and product campaigns to raise brand awareness.
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Responsibility for planning and budgetary control of all digital marketing compaigns.
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC and unique site platforms(e.g. Google Adwords, Yandex.Direct, Admitad.ru, vk.com, facebook.com etc.)
  • Develop and maintain regularly-scheduled global digital marketing performance dashboards, KPIs and metrics, and deliver actionable insights across all regions (Google Analytics, Yandex.Metrika, Google DoubleClick Statistics Panel).
  • With the rest of the Marketing Communications team Write informative and effective search engine optimised content for the website, banners and landing pages.
  • Collect and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
  • Managing the redesign of the company website. Leverage KPIs and A/B testing to improve the usability, design, and conversion of the company website/banners.
  • Managing the design of the advertising company’s banners. Leverage KPIs and A/B testing to improve the usability, design, and conversion of banners.
  • Managing the design of the advertising company landing pages. Leverage KPIs and A/B testing to improve the usability, design, and conversion of landing pages.
  • Using the CRM (bitix24.ru, Google Calendar, GoogleDocs) to maximise online marketing opportunities.

October 2012 – January 2013

Concern Bakarassov (Kaizer) www.kaizer.kz – Paint factory , Almaty Kazakhstan

PROJECT Online Marketing Manager

Duties Included:

§Managing online brand and product campaigns to raise brand awareness.

§Devising strategies to drive online traffic to the company website.

§Tracking conversion rates and making improvements to the website.

§Responsibility for planning and budget control of all digital marketing compaigns.

§Evaluating customer research, market conditions and competitor data.

§Review new technologies and keep the company at the forefront of developments in digital marketing

§Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC and unique site platforms(e.g. Google Adwords, Yandex.Direct)

§Develop and maintain regularly-scheduled global digital marketing performance dashboards, KPIs and metrics, and deliver actionable insights across all regions (Google Analytics, Yandex.Metrika).

§With the rest of the Marketing Communications team Write informative and effective search engine optimised content for the website, banners and landing pages (Wordpress panel).

§Collect and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.

§Managing the design of the advertising company’s banners. Leverage KPIs and A/B testing to improve the usability, design, and conversion of banners.

§Download on the Companys’ Youtube Channel Video with Masterclasses and promote these videos.

April 2012 – September 2012

Kazakh-British Technical University (KBTU) (Almaty, cg-master.kbtu.kz) — Educational institution, PROJECT Manager Master programme "Multimedia Technology" Almaty, Kazakhstan

Duties Included:

üCreate an annual marketing plan.

ü Management of an on-going events and sampling programme.

ü Responsible for marketing plan and budget of the company.

üResponsible for managing campaigns and adjusting them to be competitive in a dynamically changing environment.

ü Implementation WEB analytics and Reporting programms (Google Analytics, Yandex.Metrics) to analyse all online marketing campaigns.

ü Help to create and improve corporate cite http://cg-master.kbtu.kz from the position Marketing Manager.

üSMM of the group (http://vk.com/dmt_kbtu).

üManage the process of design of all online/offline banners.

üDevelopment of all online research and creation of the brand identity.

ü Identify opportunities for the development.

Project: KBTYou Show 2012(May 2012 – July 2012)

Duties Included:

Major Organizers of the event concert 2012 KBTYou Show.

üSMM of the group (http://vk.com/kbtyoushow).

üResponsible forsearching for sponsors for the event.

üResponsible for searching for places for music groups’ repetition.

üResponsible for searching for candidates and to make a pre concurs.

üManaging the process of Gala-concert.

üTranslator English-Russian for English speaking guests.

June 2011 — March 2012

Chocolife.me (Almaty, www.chocolife.me) — Marketing Manager, Almaty, Kazakhstan

Duties Included:

oManaging of an on-going events and sampling programme.

oSourcing and coordinating production of promotional material

  • Managing online brand and product campaigns to raise brand awareness.
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Responsibility for planning and budgetary control of all digital marketing compaigns.
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC and unique site platforms(e.g. Google Adwords, Yandex.Direct, vk.com, facebook.com etc.)
  • Develop and maintain regularly-scheduled global digital marketing performance dashboards, KPIs and metrics, and deliver actionable insights across all regions (Google Analytics, Yandex.Metrika)
  • With the rest of the Marketing Communications team Write informative and effective search engine optimised content for the website, banners and landing pages.
  • Collect and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
  • Managing the redesign of the company website. Leverage KPIs and A/B testing to improve the usability, design, and conversion of the company website/banners.
  • Managing the design of the advertising company’s banners. Leverage KPIs and A/B testing to improve the usability, design, and conversion of banners.
  • Managing the design of the advertising company landing pages. Leverage KPIs and A/B testing to improve the usability, design, and conversion of landing pages.

September 2006 - May 2007

School #25 Teaching Assistant (part-time) Almaty, Kazakhstan

Worked with senior students.

Duties included :

Developing materials, planning, presenting and making tutorial lessons.

Assisting the teacher in keeping records of attendance, work and writing process report.

Preparing pupils for exam.

Ensuring and enforcing high standards of behavior inside and outside the classroom.

Identifying the underachieving pupils and provide extra help for them.

Organizing and attending extracurricular activities, such as clubs and school shows.Education History

February 2014 – till now Riga Technical University MSc – Business Informatics Riga, Latvia
September 2009 – April 2011 University of Wales Institute, Cardiff London School of Commerce (LSC) Bachelor BA - Business Studies;

London,UK

September 2007-July2009 Kazakhstan Institute of Management and Economics and Strategic Research(KIMEP) BSC-Foundation . Major Marketing Almaty, Kazakhstan

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